How Marketers Combat Ad-Blocking Technology

Feb 12, 2016 | | Say something

There are several changes that affect the marketers in 2015. Among these, ad blocking is considered as the most significant. Globally, there are almost 200 million active ad-block users. With this, it is estimated that the publishers lose $22 billion in advertising revenue for this year only. For consumers, a digital ad is something that hampers […more]

Video Marketing

May 28, 2015 | | Say something

One of the most booming marketing strategies nowadays is video marketing. Marketers these days would rather sell through telling a story rather than plain, dry advertising. This is why they use video marketing to show more emphasis on the product and the services that they want to showcase rather than just telling and stating things […more]

What is Marketing?

May 18, 2015 | | 1 comment

People define marketing as the mere selling of goods. However, it has a deeper meaning than that. Marketing involves a variety of disciplines. It is a strategy for allocating resources in order to achieve a person’s, a business’, or a country’s objectives. But, marketing isn’t only based on theory. Marketing is based on its customers. […more]