Monthly Archives: February 2016

How Marketers Combat Ad-Blocking Technology

Feb 12, 2016 | | Say something

There are several changes that affect the marketers in 2015. Among these, ad blocking is considered as the most significant. Globally, there are almost 200 million active ad-block users.¬†With this, it is estimated that the publishers lose $22 billion in advertising revenue for this year only. For consumers, a digital ad is something that hampers […more]