What is Marketing?

May 18, 2015 | | 1 comment

People define marketing as the mere selling of goods. However, it has a deeper meaning than that. Marketing involves a variety of disciplines. It is a strategy for allocating resources in order to achieve a person’s, a business’, or a country’s objectives. But, marketing isn’t only based on theory. Marketing is based on its customers. […more]

How Marketers Combat Ad-Blocking Technology

Feb 12, 2016 | | Say something

There are several changes that affect the marketers in 2015. Among these, ad blocking is considered as the most significant. Globally, there are almost 200 million active ad-block users. With this, it is estimated that the publishers lose $22 billion in advertising revenue for this year only. For consumers, a digital ad is something that hampers […more]

Video Marketing

May 28, 2015 | | Say something

One of the most booming marketing strategies nowadays is video marketing. Marketers these days would rather sell through telling a story rather than plain, dry advertising. This is why they use video marketing to show more emphasis on the product and the services that they want to showcase rather than just telling and stating things […more]

Article Marketing

May 14, 2015 | | Say something

Article marketing is a new advertising strategy and it’s totally free. Websites and business owners nowadays are using this new approach. Through articles, products and services can be effectively promoted across the web. Having your own website is an advantage. Other than submitting articles to article submission sites, creating your own site will pump up […more]

Local SEO for Local Business

May 12, 2015 | | 1 comment

If you are thinking of doing online marketing for a local business, you should understand the challenges that this endeavor would definitely entail. See, local SEO is a lot different from any of your average SEO campaigns. In addition, the local search results are constantly changing more rapidly than any other. And so if you […more]

Internet Marketing

May 11, 2015 | | 1 comment
internet marketing

Online Marketing is defined as utilizing the services of the internet in terms of advertising and marketing. There are different forms of Online Marketing such as pay-per-click, SEO, Email marketing campaigns, and banner advertising. In this marketing strategy, you can now reach customers globally. Furthermore, internet marketing does not involve a start-up capital. You can […more]